A few words about myself
I’ve spent 11 years bringing brands to life by crafting brand identities, creative campaigns, and marketing materials that don’t just look great but tell a compelling story. My experience spans property development, social media, education, banking, healthcare, and leisure, working with startups, SMEs, and global brands. Whether it’s developing a visual identity, designing corporate annual reports, or executing multi-channel campaigns, I ensure every piece is both visually striking and aligned with each brand’s unique voice.
Beyond the nitty-gritty design work, I have experience leading design teams, presenting decks at pitch presentations, managing creative workflows, collaborating with clients and vendors, and driving business development initiatives. I speak graphic design and copywriting fluently, crafting messaging in English and Bahasa Malaysia. Always keeping an eye on industry trends and local insights, I'm an avid learner because great creative work comes from a lifelong journey of learning.
I’m exploring full-time opportunities where I can contribute my creativity and expertise. With a strong background in design and strategy, I’m best suited for roles as a Senior Art Director or Associate Creative Director, with a vision to grow into a Creative Director in the near future. I’m open to relocation, too.
Let’s chat about what we could create together! Email me at infojeremycreative@gmail.com or find me on LinkedIn.
Recent Career Highlights
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2025
Creative Lead for the Malaysian social media presence of Wise (formerly known as Transferwise), providing creative & art direction for localized content
A part of the incredible team that won the 2025 PRCA APAC Large Consultancy of the Year!
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2024
Provided art direction for Baiduri Bank’s visual identity refresh and 30th-anniversary campaign
Art Director and Lead Designer for the launch campaign of Tim Hortons’ first outlets in Malaysia
Expanded agency partnerships for my current employer, Mutant, via co-pitching relationships
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2023
Won the pitch for School of The Arts Singapore’s website redesign RFP
Spearheaded the creatives for Desaru Coast’s Multisports Festival, providing on-site live social media coverage (created a new service offering for my employer)
Art Director and Lead Designer for Joe’s Singapore Seltzer, the nation’s first locally-brewed organic hard seltzer
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2022
Helped to expand the agency’s service offering by formally establishing Mutant Branding, the branding and design department of the agency
Art Director for Peering Into Our Future, Mutant’s CSR campaign which won a PRCA CSR & Sustainability Award
Work Experience
References available upon request
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2019 - 2025
Mutant Communications
- Co-lead and manage the Mutant Malaysia design client base with the Singapore team to accomplish design projects.
- Turned the supportive role of Mutant's design team into Mutant Branding, a fully operational brand & design studio within the agency bringing in non-PR revenue for Mutant.
- Grew Mutant Branding by 50%, with a 100% staff retention rate since its launch.
- Build Mutant's reputation, capacities, and thought leadership in Malaysia.
- De-facto Creative Director in creative-led projects, present and pitch in relevant business development opportunities.
Senior Graphic Designer, Social Media Creative Lead
Notable clients:
Meta (formerly known as The Facebook Company), Tim Hortons Malaysia, Baiduri Bank Brunei, LinkedIn APAC, SportsHub Singapore, DBS, Logitech Singapore, SOTA -
2016 - 2019
INKA Creative
- Won and stewarded 3 brands as the second-in-command of the design department.
- Assist the Art Director with day-to-day design tasks.
- Mentor interns and junior designers.
- Contribute to the research & ideation stage of brand identity projects.
Jr Art Director (2018-2019)
Graphic Designer/Copywriter (2016-2018)
Perform day-to-day design tasks and write social media content calendars.
Notable clients:
British American Tobacco (Malaysia), Robinsons, Paws On The Run, KDU University College, CDC Malaysia -
2016 (6 months)
Merdeka LHS
- Design print advertisements for Renault Malaysia.
- Collaborate with the wider creative team to generate ideas.
- Ensure consistency and excellence in visual storytelling across all creatives.
- Work closely with the ECDs to refine and elevate creative concepts.
Creative, Multidiscipline
Notable clients:
Renault Malaysia (Tan Chong Motors) -
2014 - 2016
Ganforhire Brandsolutions
- Visualize concepts for creatives in print and digital formats, such as social media posts, newspaper ads, commercial storyboards, and web banners.
- Utilize Adobe Creative Suite (CC), Microsoft PowerPoint, and Keynote with proficiency to support the team’s overall design needs.
- Ensure precision in design by spotting alignment errors and inconsistencies.
- Apply illustration, animation and basic video editing skills to enhance creative output.
- Develop brand identities for Ganforhire’s initiatives (916 One Nation Fits All apparel, Kita Malaysia).
Graphic Designer
Notable clients:
Damansara City (Guocoland Malaysia), UMLand, Hasbro Malaysia, GAMUDA Malaysia
My Design Tools
I speak…
- English (Native/Professional)
- Bahasa Malaysia (Professional)
- Cantonese (Native)
- Mandarin (Conversational)
- Malaysian Sign Language (Elementary)
- Lorem Ipsum (Professional)
What I Consider As My Strengths
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I offer over 10 years of experience in generating ideas and visualizing a wide variety of creative assignments. Branding, ATL, BTL, TTL, social media, print… you could say I’ve “dabbled” in all of them.
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Building brands from the ground up — strategy, identity systems, voice, and visual language that hold up across every touchpoint.
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Spotting cultural moments and translating them into work that feels native to its audience, not bolted-on.
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Hands-on craft: layout, typography, colour, illustration, and the unglamorous follow-through that ships a clean final artwork.
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Telling the story of the work so it lands — internal stakeholders, clients, and pitches that need to win in the room.